Marketing executive will be in-charged of the following SOW:
* Product innovation: (70% work-load)
- Assist with creation of new product and defining consumer behavior by: analyzing the specific oversea market-places, conducting research, testing product samples...;
- Develop product packaging with design team and/or creative agencies;
- Research about new global trends in instant noodles market;
- Work closely with internal departments (RnD, Procurement,…) to execute the projects, develop the products come to end-in.
* Branding management: (30% work-load)
- Brand strategy planning:
Support the manager in the field of:
+ Brand key development;
+ Building brand awareness & brand equity based on deeply understanding consumer perception & insights.
- Social media following-up:
+ Develop social media content planning (POSM, video,...) & execution for owned channels (Facebook, Tiktok, Instagram, website…);
+ Update social media trends in mentioned platforms;
+ Analyze insights of target audience through customer engagement.
- Other assigned tasks from manager.